• Ruby Coffee Enterprise is considered as one of the leading university’s coffee company that runs entirely by students and has been noticed by outside potential investors to spread the marketing business to a whole new level.
  • The C.E.O. of Ruby Coffee Enterprise is Mr. Hakimullah KhabiluRuby Coffee (hakimullah) 20170220_093806
  • Serving the finest coffee with affordable price will attract more customers especially youngsters.
  • Our Company began in 2014 with just a small store but with great number of customers because we sell with a cheap price but the same taste like the others.
  • Ruby Coffee is to bring friends and colleague together to enjoy and have a sensational moment.



  • To be a leading coffee café by providing enhanced services, relationship and profitability.


  • To provide quality services that exceeds the expectations of our esteemed customers.

Mission Statement

  • To build long term relationship with our customers and clients and provide exceptional customer services by pursuing business through innovation and advanced technology.

Core Values

  • We believe in treating our customers with respect and faith, we grow through creativity, invention and innovation.
  • We integrate honesty, integrity and business ethics into all aspects of our business functioning.


  • Regional expansion in the field of coffee business management and develop a strong base of key customers.
  • Increase the assets and investments of the company to support the development of services.
  • To build good reputation in the coffee business management and become a key player in the industry.


  • Believes in serving the best coffee possible under the highest standards of quality and in lower price. We are using the selected and highest quality of Arabica
  • Ruby Coffee Enterprise is a Coffee Shop that serves many type of coffee drinks including Espresso, Americano, Macchiato, Cappuccino, Latte, Mocha and many more.


  • Ruby Coffee Enterprise serves the finest coffee in affordable price for all ages especially the youngsters and to build a well and healthy culture in any good potential place to exist.
  • The company undertakes all types of coffee and foods that matches together with a grab and goes for the good consuming of the customer and us.


  • Ruby expects to reach the desired profits in the first year and does not anticipate serious cash flow problems.
  • We believe that average profitability per month for the first 2 years will be sufficient.
  • We do not take any loan from any banks and we are free from depth.
  • We started with our own saving money about RM 20, 000 and develop by stage according to period of time.
  • Now we are ready with company savings to open another branch by next year.


organization chart


  • Assisting with the licensing of Ruby Coffee and providing assets to enable the company to run the business and able to operate on its own (stall, machines, syrups and beans)
  • Opened two more outlets in 2016; Ruby Coffee Bachok Campus and Komtar Penang
  • Nominated as one of the for finalist at the Malaysian Entrepreneur Award 2016 (MEA AWARD)


Bachok Campus & Jeli campus Branding and Marketing strategies departure hall, Sultan Ismail Petra, Kota Bharu Airport Famous and Best Selling Beverages outlet at Komtar Penang Ruby Coffee in UMK Jeliruby2


  • Ruby collaborated with some cafes and suppliers to be a leading authorized supplier of coffee beans and syrups in east coast region
  • We will be opening another branch by next year in another universities
  • Besides we willing to license our company for who are interested
  • They are many ready to invest in our company as the potential market and goals are visionary and reachable